Summer Sessions 2020 Course Syllabus
Course: MUSB-1305- Section: 71
Survey of Music Business 		LSCPA Logo Image
Instructor Information
Instructor Kenneth Turner
E-mailturnerkq@lamarpa.edu
Phone(409) 984-6547
Office
Location:Sam and Linda Monroe Performing Arts Center - Room: 137 D
Hours:MW 9-12pm; TR 9-11am
Department
Commercial Music, Visual and Performing Arts
Chair:John Freyermuth
E-mail:freyermuthje@lamarpa.edu
Phone:(409) 984-6520

If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair.
Course Information
Description An overview of the music industry including songwriting, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities.
Prerequisites None.
Learning Outcomes 1. Explain basic music industry principles including copyright, publishing and performance rights (PSLO 3, 4) (PSLO 1)
2. Explain the business of live performance to include artist management, unions, guilds, entertainment agencies, venues, and concessions (PSLO 3,4) (PSLO 1,3)
3. Identify the record industry systems from record producers, recording studios, manufacturing production, and distribution companies (PSLO 3,4)
4. Identify those aspects of music relating to wholesale and retail merchandising and promotion of music products (PSLO 3)
5. Summarize the use of contracts and licenses within the music industry (PSLO 3)
6. Discuss career opportunities in the music industry (PSLO 3)(PSLO 3)
7. Identify all main ideas, supporting details, and vocabulary in reading material; demonstrate a full understanding of the reading (PSLO Alpha)
Core Objectives Communication skills: Students will demonstrate effective written, oral and visual communication.
Critical Thinking Skills: Students will engage in creative and/or innovative thinking, and/or inquiry, analysis, evaluation, synthesis of information, organizing concepts and constructing solutions.
Empirical and Quantitative Skills: Students will demonstrate applications of scientific and mathematical concepts.
Teamwork: Students will demonstrate the ability to work effectively with others to support a shared purpose or goal and consider different points of view.
Social Responsibility: Students will demonstrate intercultural competency and civic knowledge by engaging effectively in local, regional, national and/or global communities.
Personal Responsibility: Students will demonstrate the ability to connect choices, actions and consequences to ethical decision-making.
Program Student Learning Outcomes 1. PSLO ALPHA: Reading skills - Demonstrates comprehension of content-area reading material. Identifies all main ideas, supporting details, and vocabulary in reading material; demonstrates a full understanding of the reading.
2. Apply commercial music sound technology to their professional practice.
3. Apply commercial music performance skill to support sound engineering practice.
4. Applies basic music industry principles to professional practice.
5. Demonstrates professional behavior as characterized by a commitment to the profession.
Textbooks Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer.

Take Care of Your Music Business 3.0, John Kellogg (2nd Edition)

Hard Copy or Digital Edition eBook
Lecture Topics
Outline		 Week:
1 Welcome, History of the Music Business, Music Industry Shifts
2 Record Labels and Types of Deals, Recording Agreements, Marketing 101
3 Copyright Basics, Band/Brand Organization and Protection, Demographics, Psychographics
4. Building a Market, Merchandising, Ad Campaigning, New Opportunities
5 More Industry Opportunities and the Future, The Project Plan












All topics are subject to change, based on class needs.
Major Assignments
Schedule		 Exercise 1.1 - Q & A
Discussion 1.2 - Industry Success Story
Quiz 1 - History of the Music Business
MB Assignment 1 - Industry Shifts

Exercise 2.1 - Researching the Deals
Discussion 2.2 - Case Scenario
Quiz 2 - Recording Contracts/ Record Deal Types
MB Assignment 2 - Deal Memo

Exercise 3.1 - Industry Names
Discussion 3.2 - Copyright Case Study
Quiz 3 - Copyright Scenario
MB Assignment 3 - Business Venture

Exercise 4.1 - Publicity for Your Brand
Discussion 4.2 - Marketing Creative
Quiz 4 - Marketing, Merchandise
MB Assignment 4 - Create a One Sheet for Radio, Retail, and Touring

Exercise 5.1 - Your Marketing Approach
Discussion 5.1 - Emotional Connection
Discussion 5.2 - Ad Campaign
MB Assignment 5 - Final: Putting the Final Touches on Your Plan


Writing Intensive Course

Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to the guidelines given for each written work.



All assignments are subject to change, based on class needs.
Final Exam Date July 5, 2020 - 12:00 PM
Grading Scale  90 - 100=A    80 - 89=B    70 - 79=C     60 - 69=D    Below 59 = F
Determination of
Final Grade		 50% Weekly assignments: satisfactorily completed and turned in on time
25% Class participation: timely discussion and exercise responses, weekly quizzes
25% Final project: turned in on time, and with a clear demonstration of the reading/ video content, techniques taught in the course
Course Policies
Instructor Policies Writing Intensive Course
Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to following the guidelines given for each written work. However, discussion items are typically looser in overall grade calculation.

References Required
In this course, your assignments should be written in your own words and when using references, they should be properly cited. Directly copying from a website or publication without proper citation is not permitted.
There will be times in this course when an assignment requires that you use one or more references. References can include:
1.    The course textbook you are using:
?    (Example: All Music Guide To Rock, by Vladimir Bogdano, Backbeat Books; 3rd edition -April 1, 2002)
2.    Music Resources such as magazines, blogs, trade publications, journals.
3.    Webpages, video content. For example, one that offers information is The Oxford Online Resource.
4.    You may use Wikipedia as a reference. However, the total number of Wikipedia references you can use per assignment is two. And, when using a Wikipedia source, be sure to cite posts that include references.
5.    Review the following website to brush up on how to cite sources in your essays.
Attendance Policy None - Online course.
Academic Honesty Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSC-PA policies (Section IX, subsection A, in the Faculty Handbook) for consequences of academic dishonesty.
Facility Policies
  1. No food or tobacco products are allowed in the classroom.

  2. Only students enrolled in the course are allowed in the classroom, except by special instructor permission.

  3. Use of electronic devices is prohibited.
Important Information
ADA Considerations The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the the Office for Disability Services Coordinator, Room 231, in the Madison Monroe Building. The phone number is (409) 984-6241.
MyLamarPA Be sure to check your campus E-mail and Course Homepage using MyLamarPA campus web portal (My.LamarPA.edu). When you've logged in, click the email icon in the upper right-hand corner to check email, or click on the "My Courses" tab to get to your Course Homepage. Click the link to your course and review the information presented. It is important that you check your email and Course Homepage regularly. You can also access your grades, transcripts, and determine who your academic advisor is by using MyLamarPA.
Other
HB 2504 This syllabus is part of LSC-PA's efforts to comply with Texas House Bill 2504.